James Young is a global business executive with a distinguished career in multi-brand and multi-unit leadership across Europe, the Middle East, South-East Asia, and Australasia. He has held senior positions with leading organisations such as InterContinental Hotels Group (IHG) and the WMC Group, where he built a proven track record in driving growth, leading complex projects, and shaping high-performing teams across diverse markets.
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With professional experience spanning nine countries, James combines strategic vision with a deep understanding of cultural and market dynamics. His expertise covers strategic development, operational excellence, and organisational leadership, positioning him as a trusted advisor in both corporate and entrepreneurial settings.
Currently based in Ho Chi Minh City, James heads Sparren Consulting, offering strategic advisory services to companies and individuals across multiple sectors. Alongside his consultancy, he plays an active role in academia, lecturing at universities in Vietnam, the UK, and Thailand.
James holds an MBA with Distinction from the University of Bradford School of Management and a B.Sc. (Hons) in International Hospitality and Tourism, and is a Fellow of the UK Institute of Hospitality.