Alfredo de la Casa is a seasoned wine expert, entrepreneur, and cultural bridge-builder who has spent over thirteen years shaping Vietnam’s evolving wine landscape. A qualified sommelier and co-founder of So Sexy Wines, he has dedicated his career to making fine wine both accessible and enjoyable, while championing the art of pairing wine with Vietnam’s rich culinary traditions.
.jpg)
Originally moving to Vietnam to teach at an international university, Alfredo quickly recognised the scarcity of quality Spanish wines in the local market. Alongside his partners, he launched So Sexy Wines, which today boasts one of the most comprehensive selections in the country. His philosophy is simple yet powerful: wine should be fun, approachable, and offer value at every price point.
Passionate about fostering cross-cultural appreciation, Alfredo has written Vietnam’s first book on pairing wine with local cuisine and continues to design events and masterclasses that encourage discovery through experience. Known for his engaging and educational approach, he has been a prominent presence at leading hospitality and luxury events, where he recently curated rare wine tastings and masterclasses that captivated audiences.
With a deep belief that wine culture thrives through openness and curiosity, Alfredo remains committed to guiding both novices and connoisseurs alike in unlocking the joy of wine in Vietnam and beyond.