Our Team

Founded in 2002, Oriental Media Group is one of Vietnam’s leading luxury media and events platforms, connecting global brands with the country’s most discerning audience.

With over 24 years of experience, the Group has played a defining role in shaping Vietnam’s luxury landscape through a curated portfolio of publications, including Thời Gian, Portfolio Vietnam, Epicure Vietnam, Deluxe Vietnam, and ParentsWorld Vietnam.

Beyond media, Oriental Media extends into experiential platforms such as Salon Deluxe, Vietnam Watch Fair, and the private Crown & Carat Club, alongside organising key industry initiatives including the Gourmet Vietnam Awards and the Vietnam Creative Awards.

Through a fully integrated approach across editorial, digital, and events, Oriental Media delivers tailored solutions for the international ultra-luxury and lifestyle industries.

THE FOUNDER 

Jade Huỳnh is the visionary founder of Oriental Media, a pioneering force that has helped shape Vietnam’s luxury landscape. With an international career spanning Paris, London, Geneva, Singapore, and Hong Kong, she brings a distinctly global perspective to her work.

Of Chinese-Vietnamese heritage and a cosmopolitan upbringing, Jade combines cultural sensitivity with a natural eye for design and storytelling. This foundation led her to establish Oriental Media Vietnam in 2002, at a time when the concept of luxury in the country was still emerging.

She began her studies at Créapole Paris (École de Création Management), specialising in Visual Communication and Multimedia, before gaining early experience at the Jean Luc Lagardère Foundation. Her career later evolved into Creative and Event Management across Europe and Asia.

Under her leadership, Oriental Media has grown into a leading platform within Vietnam’s luxury ecosystem, spanning influential publications, curated events, and industry platforms that continue to define how luxury is experienced in the country.

OUR MEDIA PORTFOLIO

Oriental Media Group curates a portfolio of six luxury publications, each reflecting a distinct facet of Vietnam’s evolving landscape of culture, design, gastronomy, and lifestyle.

Our titles include Thời Gian, Portfolio Vietnam, Epicure Vietnam, Deluxe Vietnam, Solitaire Vietnam, and ParentsWorld Vietnam — together forming a cohesive editorial ecosystem that engages Vietnam’s most discerning audience across key destinations.

Each publication is crafted with intention, speaking to readers defined by experience, aspiration, and influence. Through a controlled distribution model, our magazines are placed directly within private residences, business lounges, private clubs, five-star hotels, and leading luxury venues, ensuring both relevance and exclusivity.

OUR EVENTS & EXPERIENCES

Beyond publishing, Oriental Media extends into a curated world of luxury events and experiential platforms, connecting global brands with Vietnam’s high-net-worth communities.

Signature platforms include Salon Deluxe Vietnam, Vietnam Watch Fair, Crown & Carat Club, and a series of bespoke VIP experiences, alongside industry-defining initiatives such as the Gourmet Vietnam Awards and the Vietnam Creative Awards.

Each platform is designed as more than an event a refined point of connection where brands, creators, and audiences engage in meaningful and lasting ways.

Epicure Vietnam is the country’s first and leading publication dedicated to the culinary arts. Published quarterly in English, it is crafted for a discerning audience of gourmets and food lovers, those who appreciate fine dining, curated wines, global travel, and the nuances of a refined lifestyle.

At its core, Epicure Vietnam explores the essence of culinary culture from around the world. It presents a curated perspective on contemporary gastronomy, from emerging dining trends and premium wine selections to the evolving landscape of Vietnam’s vibrant food scene.

Through a blend of storytelling and expertise, the publication brings together the voices of renowned chefs, industry insiders, and tastemakers across Vietnam and beyond.

Each issue features exclusive interviews, chef-driven insights, and a thoughtful introduction to new restaurants, bars, hotels, and destinations that define the region’s culinary identity.

Epicure Vietnam is enriched by a network of culinary experts, sommeliers, and creative contributors, supported by striking visual storytelling across both print and digital platforms. From compelling photography to engaging video content, each element is designed to immerse readers in the world of gastronomy.

More than a magazine, Epicure Vietnam offers access to an insider’s perspective — a space where food, wine, and lifestyle converge, inviting readers into a world shaped by taste, craftsmanship, and experience.

 Epicure Vietnam’s editorial approach is defined by depth, elegance, and a strong sense of narrative. Each feature goes beyond surface-level introduction, capturing the essence of a destination through its atmosphere, signature dishes, and the vision of its chefs and owners.

The publication highlights exceptional restaurants, bars, hotels, and resorts both in Vietnam and internationally, while also profiling leading chefs, winemakers, and culinary innovators. It provides insight into emerging trends, new ingredients, wine culture, cocktail craftsmanship, and refined dining etiquette.

For the modern gourmand, Epicure Vietnam serves as both a guide and a source of inspiration, offering curated recommendations and perspectives for those who travel, dine, and experience the world through taste.

Our content  are focus in 3 main categories: DINING – ENTERTAINING – TRAVEL. Each category is divided into dedicated sections to make it easier for readers to choose the right categories for their interest.

• Epicure News: Providing the latest insider information about new restaurants, bars, hotels in Vietnam along with their promotion programs.
  
• Globetrotting Epicure: Providing latest insider information about new restaurants bars, hotels, resorts around the world.
  
• Epicure Seasons: It’s a special food feature base on thematic, topical,  trends, seasonal, focus on the artisan.
  
• Gourmet Insider: Featuring details of the latest upcoming and newly launched hotels, resorts, restaurants with their signature dishes, the restaurant’s ambience and thematic or promotional programs. 
  
• Gourmet Knowledge: Providing in-depth knowledge on gourmet foods, table etiquette, wine pairings, new ingredients, and culinary trends. 
  
• Kitchen Confidential: Featuring cool design restaurant kitchen equipment and home appliances, and other appliances used in a professional kitchen environment.
  
• Chef Masterclass: Interviews with star chefs, highlighting exclusive recipes, in Vietnam and internationally.
  
• Raising The Bar: Introducing famous bars, sky-lounges, and pubs in Vietnam and around the Asia-Pacific region. Highlighting exclusive cocktail and recipes with mixologist or personality. 
  
• Wine Feature: Introducing thematic, topical, trends, country or region specific, focus on wine and craftmanship 
  
• Vine Expectation: Featuring a notable winery from the lens of the winemaker. Interviews with famous winemakers, wine brands available in Vietnam and around the world. 
  
• Cellar Choice: Introduce or recommend the new wine, champagne, sake brands from famous sommeliers by theme, festive season and pairings with foods.
  
• Gourmet Traveller: Introducing destinations of luxury hotels, resorts with signature restaurants and bars for high-net-worth gourmet travellers interested in finding exclusive destinations.
  
• Chef Travelogue: Introduce travel diary of a Chef recommends the best place to eats, local ingredients in his choice of destinations around the world.
  
• At Home With: A peak into an affluent personality’s home and entertaining style. While the home owner love cooking and entertaining his/her favourite cooking dishes with recipes provided. 
  
• Seen & Savoured: Introducing an Event that Epicure are in partnership with. Private or public events that related in Gourmet, Wines.
  
• Epicure Loves: Something that Epicure Team love. It can be an object or place.

Oriental Media delivers a curated network of six luxury publications that engage Vietnam’s most influential and discerning audience. Through titles such as Thời Gian, Portfolio Vietnam, Epicure Vietnam, Deluxe Vietnam, Solitaire Vietnam, and ParentsWorld Vietnam, our platforms connect with high-net-worth individuals across the country’s most affluent destinations, including Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Phu Quoc, Hai Phong, and beyond.

Our readership is defined not by volume, but by influence — individuals who actively shape consumption, lifestyle, and cultural trends within Vietnam’s luxury ecosystem.

Epicure Vietnam speaks to a sophisticated audience of high-net-worth Vietnamese and expatriates who share a passion for gastronomy, fine wines, and experiential living.

Its readers are defined by curiosity and discernment — individuals who seek not only exceptional dining, but also the stories, origins, and craftsmanship behind each experience. They travel with intention, dine with appreciation, and value the cultural depth of culinary discovery.

The publication also engages industry insiders, including chefs, restaurateurs, entrepreneurs, and F&B professionals, alongside a wider network of culinary advisors, sommeliers, commentators, and influential voices within the global food community.

Epicure Vietnam is published quarterly, with a print run of 25,000 copies per issue.

Complimentary Distribution

Approximately 20,000 copies are strategically distributed to over 500 premium locations across Vietnam’s key cities, including Ho Chi Minh City, Hanoi, Da Nang, Nha

Trang, Phu Quoc, Da Lat, Sapa, and Can Tho.

Distribution points include premium airline lounges at major international airports, leading restaurants, five-star hotels and resorts, luxury spas, golf courses, and private clubs. Selected copies are also placed in high-end coffee houses, automotive showrooms, and delivered directly to the residences and offices of VIP clients, including collectors, property owners, and private lifestyle patrons.

Paid Circulation

An additional 5,000 copies are made available through curated retail channels, including bookstores, gourmet supermarkets, wine cellars, and e-commerce platforms, as well as through subscription and direct mail distribution.

Epicure Vietnam is promoted widely on TV channels, on social networks like Facebook & Instagram, Twitter, Tumblr, and Pinterest. Furthermore on smart applications and online advertisements, as well as video sites, such as YouTube and Vimeo. 

Epicure Vietnam's additional outreach is on its exclusive and heavily promoted official website, and by advertisement on e-newsletters with special offers and promotion programs for customers.