Bhaya Cruises
A Green Promise for the Bay We Love
In the luminous waters of Ha Long Bay, where limestone karsts rise like ancient guardians from the sea, Bhaya Cruises is once again calling travellers, partners and local communities to protect the landscape that has long defined Vietnam’s natural imagination.
Damien Jamet
The Quiet Language of Contemporary Living
Through Casa Mia Interiors and Urban Legend Furniture, French designer Damien Jamet creates interiors and collections shaped by atmosphere, craftsmanship, and emotional refinement. Blending European sophistication with the evolving rhythm of Vietnam, his creations reveal a contemporary vision of luxury where texture, proportion, and timeless design quietly transform the way spaces are experienced.
Boris Zuliani
The Alchemy of Light and Time
Through Polaroids, wet plate collodion portraits, and monumental analog processes, Boris Zuliani transforms photography into an intimate meditation on memory, presence, and the tactile beauty of imperfection. Between chemistry, light, and human emotion, the French artist creates images that feel less like photographs and more like physical traces of time itself.
Gallery of ICONS
House of Masterpieces
Marking the Grand Opening of EUDS’ first flagship showroom in Ho Chi Minh City, Gallery of ICONS unfolded as an elegant celebration of timeless craftsmanship, European design heritage, and contemporary living. Bringing together legendary maisons, master artisans, and curated experiences, the evening transformed the showroom into a true House of Masterpieces.
Pauline de Roquefeuil
Quiet Forms of Beauty
Blending French sensibility with Vietnamese craftsmanship, Pauline de Roquefeuil creates furniture collections that feel less like objects and more like quiet emotional landscapes. Through lacquer, eggshell mosaic, natural textures, and sculptural forms, her work explores the dialogue between heritage, materiality, and the timeless beauty of handmade imperfection.
Jérôme Peschard
Echoes of a Vanishing Saigon
Within the rusted surfaces of reclaimed metal, French artist Jérôme Peschard composes poetic fragments of memory, nostalgia, and urban transformation. Blending colonial echoes, Asian femininity, pop culture, and the restless rhythm of Saigon, his collections become visual diaries of a city suspended between disappearance and reinvention.
Azimut Yachts
Sculpting the Sea, Defining Modern Yachting
From the ateliers of Italy to the shifting horizons of Southeast Asia, Azimut Yachts shapes a new language of movement at sea. Defined by design, innovation, and emotion, the brand continues to lead global yachting while finding new resonance in emerging destinations such as Vietnam. 
Where Design Meets the River
An Italian Ode to Movement in Saigon
On the Saigon River, Italian craftsmanship unfolds as an experience of motion, taste, and design. Marking Made in Italy Day 2026, this curated journey brings together yachting innovation, fine wines, and culinary artistry, offering a rare perspective on how Italian excellence continues to shape global luxury and emerging markets like Vietnam. 
Aussie Beef & Lamb
Where Fire, Flavor, and Culture Converse
This summer, Australian Beef & Lamb arrives in Vietnam not as a distant premium ingredient, but as a living, evolving story told through the hands of Asian chefs. Led by Meat & Livestock Australia in collaboration with Australian Trade and Investment Commission and Golden Gate Group, the campaign reframes red meat through a lens that feels immediate, social, and deeply connected to contemporary dining culture.
A Toast To Excellence
Vietnam’s Best Sommelier in French Wines 2025 Announced
The Vietnam Best Sommelier in French Wines 2025 (VNBSMFW) – part of the “Taste France” campaign organised by the French Ministry of Agriculture – has successfully concluded after attracting more than 50 participants from Ho Chi Minh City, Da Nang, and Hanoi. Following the Semi-Final round, four outstanding contestants advanced to the Grand Final.
The Kaiseki
Kyoto Meets Saigon
On the evenings of April 10 and 11, 2026, The Kaiseki Kyoto Meets Saigon brought together the quiet precision of Kyoto and the refined sensibility of Saigon, welcoming twelve guests each night into an intimate omakase experience defined by seasonality, restraint, and an exceptional attention to detail.