Perfect Pairing by Martell brings together 11 dining partners to showcase unique culinary creations inspired by the famed Cognac house. From now till 18 December, discerning diners can embark on culinary journeys that pair the iconic Martell Cordon Bleu as well as other blends of the storied cognac house with dining experiences at 11 dining partners.

Cognac brands are on a spirited campaign to win over younger consumers. An intricate spirit made from patience and savoir-faire, cognac has always been marketed as a prestigious drink of the well-heeled – and still is. However, cognac brands across the board have been seeing younger imbibers fork out for their products, sometimes unexpectedly.

Maison Martell enjoys the distinction of being the oldest of the great cognac houses, renowned worldwide for the finesse and elegance of its cognacs – a result of a legacy of savoir-faire handed down through nine generations.