ITE HCMC 2024: Effectively Implement Activities To Promote Green Transformation Towards Sustainable Tourism DevelopmentThe International Travel Expo Ho Chi Minh City (ITE HCMC 2024), one of the yearly national-level events in the tourism industry of Vietnam, has concluded. Through a series of engaging and diverse professional activities, it received high praise from domestic and international delegates. In particular, ITE HCMC was honored with the “Asia’s Best Trade Show” at the World MICE Awards ceremony. Once again, ITE HCMC reaffirms its position as the most important, reputable, and influential tourism and trade promotion event in the Asia region.