Veteran hotelier and renaissance man Luciano Lazzarin from Churrasco Phuket Steakhouse talks about addressing and meeting guest expectations, and how to prevent the “ordering by iPad” trend from killing off restaurants as we know and love them.

As the F&B and hospitality industry increasingly shifts toward prioritizing local and seasonal ingredients, local cuisine is becoming a new standard rather than a passing trend. This transformation not only reshapes menu development but also requires a restructuring of supply chains and operational models across the industry. As culinary narratives become more deeply tied to local identity and sustainability, industry connection platforms endorsed by the Ho Chi Minh City Department of Industry and Trade, such as Food & Hospitality Vietnam 2026, underscore the sector’s need for shared solutions and meaningful dialogue during this period of transition.