The Standard Arrives: A New Urban Oasis In Singapore

As Singapore continues its rise as a global cultural hub, The Standard is set to open its latest property in the heart of the city this November. With bold design, innovative dining, and an urban oasis feel, The Standard, Singapore promises to offer a fresh take on luxury hospitality—where nature, art, and unforgettable experiences converge.

Singapore, often hailed as the ultimate "City in a Garden," is about to welcome a new icon in hospitality. Set to open its doors on November 28, 2024, The Standard, Singapore blends the brand’s distinctive urban edge with the lush, tropical charm that the city is known for. Positioned on Orange Grove Road, between the UNESCO-listed Singapore Botanic Gardens and the vibrant Orchard Road shopping district, the property is poised to become both a social hub for locals and a serene retreat for global travellers.

With a reputation for defying convention, The Standard has already made waves in Southeast Asia with The Standard, Hua Hin (2021) and The Standard, Bangkok Mahanakhon (2022), both quickly becoming hotspots for tastemakers. The Standard, Hua Hin was even named Best Resort in Southeast Asia—a glimpse of what Singapore can expect from this exciting new opening.

But what truly draws people to The Standard isn’t just the accolades. It’s the bold design, unconventional approach, and the thrill of the unexpected that make each stay memorable.

An Urban Sanctuary, Perfectly Placed

Singapore’s unique blend of nature and cityscape has long attracted visitors, but The Standard is offering a new way to experience this harmony. Located on one of the city’s most prestigious streets, The Standard, Singapore merges East and West, with 143 thoughtfully designed rooms across eight floors. Each room features floor-to-ceiling windows framing views of lush greenery and the sleek pool area, creating an urban sanctuary that seamlessly integrates art, culture, and design.

As guests enter, they are greeted by The Garden, a tranquil space spanning two floors, complete with art installations and curated landscaping that reflect the city’s iconic Botanic Gardens. It’s the perfect balance of nature and modernity, offering moments of calm amidst the city’s lively pace.

Flavour and Flair

Where The Standard truly shines is in its culinary offerings, turning dining into a cultural experience. Kaya at The Standard reimagines the Japanese Izakaya experience with a bold twist, fusing traditional Japanese techniques with regional ingredients. Guests can indulge in meticulously prepared nigiri, maki rolls, and robatayaki, all accompanied by an extensive sake and whisky selection.

For those looking for a more intimate evening escape, Kaya Bar sits adjacent to the restaurant, offering a sultry setting for handcrafted cocktails and after-hours indulgence.

On the ground floor, Café Standard offers a lively street-facing bistro, perfect for all-day dining. The menu serves up American favourites alongside natural wines and craft beers - a nod to The Standard’s roots.

Design That Dares to Be Different

The interiors of The Standard, Singapore are a seamless blend of local culture and modern design. Created in collaboration with Ministry of Design, the hotel’s design pays homage to Singapore’s unique mix of modernity and nature. Local artists and artisans contribute to the space, making sure that the property doesn’t just exist in Singapore, but actively reflects it. Even the uniforms, designed by Shone Puipia, embody this philosophy—vibrant and functional, they reflect the hotel’s aesthetic.

A New Era of Hospitality

In a world where many hotels are turning to technology to streamline service, The Standard continues to place human connection at the heart of great hospitality. Amar Lalvani, Executive Vice President, President & Creative Director of Lifestyle at Hyatt, shares his vision:

“We couldn’t be more excited to open in Singapore. The city is emerging as an important global commercial and creative hub, and we look forward to welcoming both guests and the local community to explore our new urban oasis.”

While The Standard embraces the future, it holds onto the magic of personal interaction, unexpected moments, and extraordinary experiences that make a stay truly memorable.

An Offer Too Good to Pass Up

To celebrate the grand opening, The Standard, Singapore is offering an exclusive promotion. Guests who book before 30 December 2024 can enjoy 15% off the Best Available Room-Only Rate, along with welcome drinks and a 20% dining discount—the perfect way to experience this bold new take on Singaporean hospitality.

Stay Period: 15 December 2024 – 30 June 2025.

Whether you’re a local seeking a new favourite hangout or a traveller in search of an urban escape, The Standard, Singapore is set to be much more than just another hotel—it’s an experience waiting to be discovered.

Gourmet Traveller