Tastin’ France In Vietnam

After two years of absence due to a global pandemic crisis, "Tastin' France" in Vietnam is back for a 12th edition, to be held entirely in person, at the Melia Hotel in Hanoi on October 13 and the Sofitel Saigon Hotel in Ho Chi Minh City on October 14.

This event is an opportunity for professionals in Vietnam’s alcoholic beverages sector to sample wines and spirits from the most renowned French wine regions and potentially establish partnerships and business relationships with the 30 French companies expected to be in attendance-- a record number for this event, highlighting the interest for French companies in the Vietnamese market.

These 30 companies represent the regions of Champagne, Burgundy, Loire Valley, Rhône Valley, Languedoc, Provence, and Bordeaux.

Business France Vietnam is committed to the promotion of French products in Vietnam. This mission is further strengthened by the implementation of the free trade agreement between Vietnam and the European Union in 2020 and the increasing consumption trend of imported alcoholic beverages among the middle and affluent classes in Vietnam.

With an average growth of 10% per year since 2010, the wines and spirits market in Vietnam is currently one of the most dynamic in Asia. France remains the leader in the Vietnamese market in terms of value thanks to its well-established reputation of quality and the prestige of its productions. Its wine and spirits exports to Vietnam grew by 27,8% in 2021.