Maxim’s De Paris - Celebrating French Art de Vivre

Maxim’s de Paris has a world-renowned reputation as purveyors of the finest French fare, dating back to the 1890s. Fortunately for local gourmands, Maxim’s traditional French delicacies are now available at the Takashimaya Center in downtown Saigon.


Maxim’s de Paris is the quintessence of French cuisine. The culinary legend began in 1893 during the beautiful times of the Belle Epoque with the opening of a small bar at 3 Rue Royale in the heart of Paris. The modest location quickly became the most famous and fashionable bistro in Paris, where the city’s rich, elegant and sophisticated elite came to see and be seen while dining on some of the country’s best cuisine. 

Over the years, Maxim’s has been an intersection of decorative arts, music and fine dining, attracting generations of movie and music stars. Visiting celebrities have included Sylvie Vartan, John Travolta, Barbara Streisand, Maria Callas and French fashion maestro Pierre Cardin. Screenwriter Georges Feydeau drew inspiration from Maxim’s for his famous comedy La Dame de chez Maxim, or The Lady from Maxim’s. 

Now with a well-deserved international reputation, Maxim’s de Paris has been a mythical symbol of the French Art de Vivre, elegance and refinement for more than 120 years. The famed restaurant now has two Parisian boutiques, at Butte Montmartre, 14 rue Norvins Paris 18ème, and Caroussel du Louvre place de la Pyramide inversée, 99 Rue Rivoli Paris 1er, where the elegantly designed locations combine Art Nouveau design with the brand’s priceless heritage. The two locations have an atmosphere where fine food is synonymous with pleasure, celebration and Parisian life. 

Since 1893, Maxim's de Paris has developed high-quality gourmet products for the most demanding gourmands, selecting the best ingredients to enhance recipes developed by some of France’s finest chefs. In recent years, Maxim’s de Paris has expanded their range to include chocolate, delicatessen fare, wines and Champagne, and a selection of premium gift baskets. 

True to their ethos of luxury living, Maxim’s have worked with artisan craftsmen and French chocolatiers to produce a magnificent selection of confectionery that truly exemplifies their savoir-faire and talents. Maxim’s assortments of chocolates are prepared using certified pure cocoa butter to produce exceptional confectionery that is aesthetically stunning, elegantly presented and, perhaps most importantly, enticingly delicious.

Each year, Maxim’s introduces a new selection of novelties to their prestigious product range, constantly maintaining, renewing and improving the delicacies they offer so there’s always something new and enticing to choose from. Their premium quality food items are the ideal opportunity to celebrate, and at Maxim’s, there’s a gift for every occasion. Whether it is a simple dinner with friends, a gift for Mother’s Day, Valentine’s, Women’s day, a wedding or a special treat for Christmas, and New Year, their gift baskets and hampers are full of mouthwatering surprises that are guaranteed to light up the face of whoever they are gifted to. 

The best of Maxim’s gastronomic delicacies are now available at the Takashimaya Center in downtown Saigon for PopUp Kiosk during Christmas and Têt Period, and will launch the first permanent Corner at Sofitel Saigon Plaza 5 Stars Hotel from September 2021. Displayed on the shop’s shelves are a tempting selection of Maxim’s finest produce, classic chocolates, tea, coffee and cookies, along with French regional delicacies including terrines, foie gras, and savoury specialities, fine wines, Champagne and more. France’s art de vivre has returned to Saigon through the legend of Maxim’s de Paris, make sure you don’t miss out.

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