Amidst the hustle and bustle of daily life at Tan Son Nhat International Airport, customers came across meaningful surprises from the “Planting Seeds for Greener Aspirations” campaign, promoting sustainability and a love for nature.
Connecting Through Green Gifts
The sight of busy travelers pausing to admire small green sprouts and connect with nature has created memorable moments at SASCO stores. Many customers have expressed that these experiences bring them joy while also reminding them of the importance of living sustainably and fostering environmental responsibility.
“I am truly impressed with how you incorporate environmental messages into the shopping experience. It serves as a reminder of the small things we can all do to help protect the environment. It's a fantastic initiative that I'll definitely share with my friends and family" said one fascinated traveler.
Gia Khang, who was with her father, exclaimed with delight, "I really like the seedling card! I'll plant it and hope to see lots of green trees everywhere”.
Taking Action Together
The "Planting Seeds for Greener Aspirations" campaign, officially launched on September 1, 2024 is part of SASCO’s efforts to promote a green lifestyle and encourage sustainable consumption while also providing customers with delightful surprises during their journeys.
Visitors to SASCO’s retail and dining outlets at Tan Son Nhat Interrnational Airport are immersed in an inspiring green space. Each outlet features refreshing greenery, charming potted plants, and environmentally friendly products.
“More than half a month into the program, we’ve received plenty positive feedback from customers. The seedling cards - crafted from recycled paper embedded with seeds – are brought to life when customers plant them. The joy of nurturing a plant and witnessing its growth is what SASCO aims to share with our customers” a SASCO representative stated.
Notably, throughout the campaign, customers who shop and dine at SASCO outlets will receive delightful “green” gifts. Each seedling card, potted ceramic plant, or charming linen bag represents a promise to join SASCO in nurturing a greener future.