Sapa, Vietnam – October 2025 – In a remarkable triumph of global recognition, Hôtel de la Coupole – MGallery has been named the Top 2 Hotel in Southeast Asia in the Condé Nast Traveler Readers’ Choice Awards 2025, one of the travel industry’s most prestigious and influential accolades. Chosen by millions of discerning readers around the world, this honor reflects not only the hotel’s distinctive design and impeccable service but also its power to create transformative experiences that linger in the hearts of travelers.
Now in its 38th year, the Readers’ Choice Awards stand as the true voice of the global traveler. To be ranked among the very best in Southeast Asia reaffirms Hôtel de la Coupole’s role as a destination that transcends expectations — a place where guests discover not merely a stay, but a journey shaped by authenticity, comfort, and unforgettable storytelling.
An Icon of Sa Pa on the World Stage
Perched high above the clouds, Hôtel de la Coupole stands as the living symbol of Sa Pa’s timeless allure. Conceived by visionary designer Bill Bensley, the hotel fuses French haute couture elegance with the rich heritage of Vietnam’s northern highlands. The result is a mesmerizing blend of glamour and authenticity — a sanctuary where dramatic interiors meet breathtaking mountain vistas.
Behind its grand façade lies a world of contrasts: French Indochine elegance meets vibrant hill-tribe motifs, while sweeping mountain vistas frame dramatic, theatre-like interiors. Bill Bensley’s visionary design fills the hotel with curated antiques and theatrical fittings — from piled vintage trunks to original Parisian storefront pieces — creating a richly layered atmosphere where heritage and haute couture converge. Every detail tells a story of passion, place and timeless beauty.
Guests are immersed in an atmosphere where artistry meets emotion — every corner reveals a story, and every encounter embodies the grace and generosity of Vietnamese hospitality.
Celebrating People and Place
“To be voted among the very best hotels in Southeast Asia by Condé Nast Traveler readers is an extraordinary honor,” shared Pete Neto, General Manager of Hôtel de la Coupole – MGallery. “What makes this accolade especially meaningful is that it comes directly from our guests. It reflects the unforgettable moments they carry with them, and stands as a tribute to the passion of our team — and to the enduring magic of Sa Pa itself.”
A Beacon for Vietnam’s Luxury Hospitality
This recognition elevates Hôtel de la Coupole to the upper echelons of Asian hospitality and shines a radiant spotlight on Vietnam’s emergence as a world-class luxury destination. More than a hotel, it is an emblem of artistry, culture, and grace — a place where travelers encounter the poetry of Sa Pa, the refinement of French sophistication, and the warmth of the Vietnamese soul, woven together into an experience that is both timeless and unforgettable.
Where French Indochine Glamour Meets the Misty Peaks of Sapa
Created by world-renowned designer Bill Bensley, Hôtel de la Coupole is the only international 5-star hotel and provides 249 luxurious uniquely decorated rooms and suites, signature restaurants and rooftop bar, a tranquil wellbeing spa, and banqueting venues for bespoke destination meetings and events. Situated among the mountaintops of the beautiful and secluded Vietnamese mountain town of Sapa, every element of the hotel has been designed to pay homage to Sapa’s fascinating past during the 1920s and ‘30s French Indochine era as well as taking inspiration from the town itself – from its vibrant green rice paddies to its colourful tribal clothes.
