Unearthing Vietnam's Craft Coffee TreasuresCraft coffee, a term that emerged in the coffee industry, represents a commitment to creating exceptional cups of coffee while turning coffee appreciation into a refined profession. It combines technical, artistic, and academic aspects, much like craft beer or wine. The concept of craft coffee, as depicted by Jessica Easto in her book "Craft Coffee," offers a distinct perspective on the evolving coffee scene by simplifying the trend and making it more approachable.