If your holiday itinerary reads like a checklist, and all you seem to be doing is hurtling from one hotspot to another and crossing off items on that list, then you’re missing the point.

From private yachts to cultural immersion, today’s affluent travellers are seeking more than just indulgence — they crave meaning, adventure, and connection.

In the heart of China’s bamboo-clad hills, where mist drapes the forests and time moves like water, a new kind of sanctuary is taking shape. Opening in July 2025, SALT of Anji is not merely a resort—it is an invitation to slow down, to look closer, and to experience a place through its textures, stories, and soul.

In the contemporary landscape of high-end travel, sustainability has quietly evolved from a moral statement into a true measure of quality. It is no longer framed as an obligation, but as a sign of care, long-term thinking, and the way the luxury sector is recalibrating itself for the future. Nowhere is this shift more evident—or more deeply felt—than in wine tourism.