A New Symphony Of Taste
To understand Vietnamese cuisine is to understand the search for balance. It is a conversation between flavours - herbs cooling the warmth of chilli, broth lifting the lightness of noodles. We look for “thanh”, the purity and harmony that leave the palate refreshed.
Norwegian Seafood Council
The Story Behind A Global Sushi Favourite

Salmon sushi may speak the language of Japan, but its story often begins in Norway. Through a new Vietnam campaign, the Norwegian Seafood Council is bringing that provenance into focus, tracing how cold Atlantic waters, Japanese culinary precision and Vietnamese appetite converged around one remarkably global ingredient on tables today.