Beyoncé recently entered the luxury whiskey market with SirDavis Whiskey, a tribute to her great-grandfather, a farmer and Prohibition-era moonshiner. Launched in August 2024 at $89 a bottle, the brand is a joint venture with Moët Hennessy, the wine and spirits division of LVMH. Riding the momentum of her cowboycore era, the Houston-born icon is bringing her Southern roots to the world of premium whiskey. 

In a world increasingly attuned to balance and wellbeing, non-alcoholic wine is emerging not as a compromise, but as a redefinition of indulgence. Once dismissed by purists, this evolving category is now finding its place at the modern table, shaped by shifting lifestyles and a more conscious approach to consumption.