When Benjamin Kheng is part of the publicity, you know the product is meant to be hip and cool. Louis XIII – one of the world’s most prestigious Cognacs – has launched The Drop, a luxurious collection of five 1cl (10ml) bottles filled with the highly coveted Louis XIII Cognac blend. 

We were sitting within a beautiful marble interior of a heritage bungalow in the forested confines of Keppel Hill, when Patrick Madendjian, the Managing Director of Moët Hennessy Diageo Singapore & Malaysia, leaned forward in his chair and asked me, “Now where did you get that perception that cognac is for old people?”

Master blender Patrick Leger was born and bred in the Cognac region in southwestern France. His family has always been involved in the cognac industry in a variety of ways for generations. Patrick joined the Campari group in 2020 as master blender and director of operation of two brands: Grand Marnier and Bisquit & Dubouché Cognac.