As Senior Director for Premium Brands and Execution at Carlsberg Asia, Rommel Fuentebella leads the charge in shaping how brands like 1664 and the Beyond Beer portfolio connect with consumers across the region. Drawing on over two decades of experience in beauty, beverages, FMCG, and luxury, he shares insights into the art of blending emotional storytelling, cultural nuance, and disciplined execution—crafting brand experiences that resonate deeply in Asia’s complex and fast-evolving markets.