Beyoncé recently entered the luxury whiskey market with SirDavis Whiskey, a tribute to her great-grandfather, a farmer and Prohibition-era moonshiner. Launched in August 2024 at $89 a bottle, the brand is a joint venture with Moët Hennessy, the wine and spirits division of LVMH. Riding the momentum of her cowboycore era, the Houston-born icon is bringing her Southern roots to the world of premium whiskey.