In a rare and resplendent meeting of two legends, Aston Martin and Champagne Bollinger have united under a new global partnership, a celebration of shared heritage, craftsmanship, and artistry that transcends industry and geography. This distinguished alliance marks not merely a collaboration, but the seamless fusion of two timeless expressions of excellence: the thrill of British automotive performance and the effervescence of French savoir-faire.
On 29 September 2025, from Gaydon, England, the announcement reverberated across the worlds of luxury and performance. Aston Martin, the storied British marque synonymous with handcrafted design and cutting-edge engineering, has appointed Champagne Bollinger as its Official Champagne Partner. In turn, Bollinger — the legendary House founded in 1829 in Aÿ, France — designates Aston Martin as its Official Automotive Partner.
It is a union that feels almost destined. Both houses carry the weight of more than a century of legacy, shaped by family heritage, refined craftsmanship, and an unwavering devotion to excellence. Both are also custodians of royal approval: Champagne Bollinger has held a Royal Warrant since 1884 as the official supplier to the British Royal Household, while Aston Martin’s legacy has long intertwined with the elegance and endurance of British culture itself.
The Art of Craftsmanship and Character
For Champagne Bollinger, craftsmanship begins deep within the vineyards and extends through every stage of creation. Family owned and fiercely independent, the House remains one of the few to employ its own in-house cooper to tend to over 4,000 oak barrels, a testament to its respect for tradition and artisanal precision. Each bottle is the result of meticulous blending, patient aging, and an enduring pursuit of harmony between structure and finesse.
For Aston Martin, the journey mirrors this devotion to mastery. Since 1913, the brand has embodied the pinnacle of British performance and design, shaping cars that capture the imagination from the grand tourers of the 1950s to the contemporary marvels of modern engineering. Every curve, every stitch, every roar of the engine speaks of passion made tangible, of innovation steeped in heritage.
Together, Bollinger and Aston Martin create an exquisite equilibrium: the finesse of French bubbles meeting the pulse of British horsepower. Their alliance celebrates a shared artistry that transforms function into emotion, craftsmanship into poetry.
“The partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts. This is a partnership that feels as if the two brands were made for each other, embodying the perfect pairing of refined taste and thrilling performance.”
Indeed, beyond the glamour of champagne toasts and polished chrome, the partnership embodies a deeper resonance, a meeting of philosophies. Each brand stands for endurance: Aston Martin’s cars are built not only for speed but for legacy, while Bollinger’s champagnes are crafted to age with grace and complexity. Both embrace innovation not as a departure from tradition, but as its natural evolution.
Experiences that Transcend
Under this partnership, Champagne Bollinger will play a starring role at Aston Martin’s most exclusive experiences from private unveilings and gala dinners to trackside celebrations and global showcases. Whether in the glow of headlights or candlelight, the golden effervescence of Bollinger will become a symbol of moments elevated beyond the ordinary.
“As a brand, Aston Martin believes in creating unforgettable experiences that blend performance, craftsmanship, and artistry,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design. We are delighted to welcome them into the Aston Martin world.”
The partnership also carries a message of responsibility and respect. Both brands affirm their advocacy for mindful enjoyment, ensuring that the exhilaration of driving and the pleasure of champagne coexist responsibly under the shared banner of “Never Drink & Drive.”
As the engines hum and the bubbles rise, the Aston Martin Bollinger partnership heralds a new era where artistry and performance move in harmony. It is an alliance steeped in legacy, yet alive with modern aspiration, one that captures the imagination of connoisseurs and collectors alike.
From the vineyards of Champagne to the workshops of Gaydon, two icons now journey forward together, their paths intertwined in a narrative of beauty, precision, and passion. And in every future toast raised beside a gleaming bonnet, one can taste not just champagne, but the very essence of elegance itself.