Penfolds has unveiled its holiday collection for the 2024 festive season, with the release of Holiday Designed by NIGO. The collectable series is available for a limited time globally and includes four unique giftboxes designed by Penfolds Creative Partner, NIGO.
Penfolds Holiday Collection is inspired by NIGO’s interpretation of the graphic checkered pattern found in traditional Asian textiles. A symbol of eternity and prosperity, the two-tone square pattern repeats horizontally and vertically across all Penfolds holiday giftboxes to create an unbroken design that has no end.
NIGO’s designs are showcased across a collectable suite of festive giftboxes (designed in four limited holiday colours: Red, Green, Blue and Black).
- Penfolds Bin 389 Cabernet Shiraz: A holiday interpretation of Penfolds ‘Baby Grange’ in a striking ‘Penfolds Red’ design. The hero of the Holiday Collection, the Bin 389 giftbox includes a playful puffy ‘pillow’ texture effect to further bring the design to life.
- Penfolds Bin 311 Chardonnay: One of two cylinder shaped gift boxes, Bin 311 is encased in a festive green pattern perfect for gifting.
- Penfolds Bin 28 Shiraz: A striking blue cylinder gift box with gold foil embellishments. A gift to suit any table this festive season.
- Penfolds Max’s (Shiraz, Cabernet Sauvignon, Shiraz Cabernet): A bold and distinctive black checkered pattern across three Penfolds Max’s red wines.
In addition to the core Holiday Collection, NIGO also designed four wrapping cloths that complement the colourways of the giftboxes. A key textile in ancient Asian culture, (with origins dating back over 1,200 years) the wrapping cloth was traditionally used to wrap and/or transport goods. Retailing at HBX.com, NIGO’s Holiday wrapping cloth can be used as a more sustainable gift-wrapping option when gifting Penfolds wines.
Creative Director of Human Made and Artistic Director of KENZO, NIGO is a globally-renowned cultural pioneer, who is constantly raising the bar and challenging perspectives with his bold designs. On his third project with Penfolds, NIGO said: “It was very important to me to incorporate my culture into this holiday collection. Integrating the checkered design and Furoshiki was a clear way for me to honour that. With this Furoshiki, I hope collectors can wrap, gift, and share their Penfolds wines this holiday season.”
Penfolds first announced NIGO as its Creative Partner in June 2023, with the global release of One by Penfolds. This was closely followed by the launch of Grange by NIGO (the first takeover of Penfolds flagship red wine) in February 2024.
Kristy Keyte, Penfolds Chief Marketing Officer is proud to work with NIGO on Penfolds first-ever ‘holiday takeover’: “Gifting is an important occasion for Penfolds, in Australia alone 55% of people have gifted wine in the last year. Our limited-release Holiday Designed by NIGO range is an elevated way to gift Penfolds this festive season. Encasing a selection of Penfolds beloved Bin and Max’s wines, NIGO’s standout packaging is designed to be gifted, shared, and enjoyed.”
Penfolds Holiday Designed by NIGO will be available in Vietnam from end-October 2024 onwards. For stockist information and more details, please visit www.penfolds.com. Future projects between Penfolds and NIGO will be announced in early-2025.