HorecFex Vietnam 2025: Shaping the Future of HORECA

Tran Nguyen

Opening at Ariyana International Convention Centre in Danang, HorecFex Vietnam 2025 gathers over 3,500 delegates, 500 enterprises, and 90 international speakers. More than a conference, it is a hub of innovation and collaboration, charting a sustainable path forward for Vietnam’s hospitality, gastronomy, and travel industries on the global stage

The city of Danang, already renowned as one of Vietnam’s leading tourism destinations, welcomed an event of global significance this morning: HorecFex Vietnam 2025. Officially opened at the Ariyana International Convention Centre, the two-day event (August 26–27) is set to be the country’s largest platform dedicated to the hospitality, restaurant, and catering industry.

With more than 3,500 delegates, 500 leading enterprises, 90 international speakers from 20 countries, and a programme of 55 in-depth sessions, HorecFex Vietnam 2025 is not merely an exhibition – it is a dynamic forum where knowledge, innovation, and collaboration converge. The presence of senior government officials, global experts, industry associations, and investors underscores the event’s growing influence as a premier annual meeting point for Vietnam’s hospitality and tourism sector..

A milestone for Danang and Vietnam’s hospitality future

The event’s strategic significance extends well beyond its impressive scale. For Danang, hosting HorecFex strengthens its role as the central hub of tourism and MICE in Vietnam, balancing the leadership of Hanoi and Ho Chi Minh City while showcasing the city’s modern infrastructure and world-class hospitality network.

Speaking at the opening, Nguyen Duc Quynh, Chairman of HorecFex Vietnam, emphasised the forum’s ambition: “HorecFex enters its second year with the vision of becoming the region’s flagship hospitality and tourism event. This year, we are proud to welcome an unprecedented line-up of global voices – 40% of whom are international experts, and 40% women leaders – reflecting the diversity and inclusivity that drive our industry forward.”

Under the theme “The Way Forward”, HorecFex 2025 seeks not only to share knowledge but also to pave new directions for the sector in an era defined by technology, sustainability, and evolving guest expectations.

Innovation on display

Beyond the forums and discussions, HorecFex Vietnam 2025 distinguishes itself with an exhibition of cutting-edge hospitality technology, showcasing solutions valued at more than 42 billion VND (USD 1.7 million). From AI-driven hotel management to robotics and sustainable F&B innovations, the showcase highlights how technology is reshaping the industry – delivering smarter, greener, and more seamless guest experiences.

High-level voices and shared visions

At the ceremony, Luong Nguyen Minh Triet, Chairman of Danang People’s Committee, affirmed the city’s advantages:“Danang possesses strong tourism resources, world-class infrastructure, and the largest network of 4-5 star hotels in Vietnam. Yet to realise our full potential, innovation, collaboration, and sustainable strategies are essential. HorecFex 2025 provides the perfect platform to unite government, business, and global expertise to achieve these goals.”

Echoing this, Nguyen Trung Khanh, Chairman of the Vietnam National Administration of Tourism, highlighted Vietnam’s progress and challenges:“Vietnam’s tourism ranked 59th of 199 countries in the 2024 Travel & Tourism Development Index. While this reflects strong growth, it also calls for greater investment in infrastructure, digital transformation, and sustainable practices. HorecFex Vietnam 2025 offers invaluable insights and solutions to accelerate our competitiveness in the new era.”

Do Thi Hong Xoan, Chairwoman of the Vietnam Hotel Association, added a sharp perspective: “The hospitality industry now faces a new race – one defined by three pillars: comprehensive digitalisation, sustainable development, and a redefinition of guest experiences. HorecFex 2025 is where these themes are brought to life, inspiring the transformation ahead.”

A platform for the future

As Vietnam moves into the final year of its 2021–2025 socio-economic development plan, HorecFex Vietnam emerges as more than a specialised forum. It is a strategic connector – linking policymakers, businesses, and international experts, while supporting the country’s ambition to strengthen its tourism brand, foster innovation, and ensure sustainable growth.

For Danang, the event reinforces its ambition to be not only Vietnam’s premier beach destination but also a leading MICE city in Asia. For Vietnam, it signals a bold commitment: to place its hospitality industry at the forefront of innovation and global competitiveness.

HorecFex Vietnam 2025 is not just a conference. It is a statement of vision – a celebration of progress, a call for collaboration, and a roadmap for the future of hospitality in Vietnam and beyond.