The 5th edition of Salon Deluxe Vietnam celebrated the finest aspects of life and the timeless value of diamonds and watches while connecting Vietnamese business leaders with globally renowned luxury brands. This exclusive event offered a curated luxury experience designed for collectors and high-net-worth individuals (HNWI) in Vietnam.
Vietnam is currently recognised as a rising star in the luxury goods industry. Amid rising inflation and the volatility of the gold market, diamonds stand out as one of the most sought-after assets. This is particularly true in Vietnam, where a rapidly growing economy and a burgeoning number of high-net-worth individuals are reshaping the luxury landscape. In this context, the 5th Salon Deluxe Vietnam made its highly anticipated return with an array of exciting activities from December 6 to December 8, 2024, hosted at the elegant Hotel Park Hyatt Saigon.
The event wrapped up on a high note with 350 VVIP guests attending the opening night, including business leaders, celebrities, and diamond collectors. Over the next two days, the exhibition welcomed 750 visitors who explored and acquired exclusive diamond masterpieces, solidifying the event’s resounding success.
Salon Deluxe Vietnam - Bringing Together the World’s Leading Brands
First launched in 2010 by Solitaire Media and Oriental Media, Salon Deluxe Vietnam consistently brought together global luxury brands to showcase their exceptional offerings, connect with distributors in Vietnam, and explore the unique preferences of Vietnamese consumers. Subsequent exhibitions in 2011 and 2012 drew significant attention from connoisseurs, with the renowned watch and jewelry brands such as Vacheron Constantin, Van Cleef & Arpels, Cartier, Breguet, Jaeger-LeCoultre, Piaget, Audemars Piguet, Blancpain, Franck Muller, Sarcar, Sartoro, Scavia, Zydo, Stefan Hafner, Stenzhorn, and CAO Fine Jewelry. Luxury lifestyle brands like Stefano Ricci, Daum, Embraer, and Porsche were also featured.
Known as the “Millionaire’s Fair,” the 4th edition of Salon Deluxe, held in March 2024, showcased an array of jewelry masterpieces featuring pearls, diamonds, and rare colored gemstones. These stunning creations were meticulously crafted by artisans from renowned jewelers such as Alexander Laut, Caratell, Leman, Manu & Cris Gaspari, Novecentonovantanove, Scott West, SwissDiam Geneve, Shelly by Dynasty Jewelry, The Jewel Box, Nanis, Runway Vietnam, and CDC Home Design Center.
5th Edition of Salon Deluxe Vietnam – Honouring Love Through Diamonds
This year, Oriental Media Vietnam celebrated the elegance of women through exclusive diamond masterpieces presented by esteemed brands such as Astteria, Infiniti Jewels, Novel Collection, and Vihari Jewels. Guests had the exclusive opportunity to admire exquisitely handcrafted jewelry featuring rare-colored diamonds of diverse sizes and exceptional cuts.
From the depths of the ocean, pearls—“the tears of the sea” by Jewelmer—also graced the event, showcasing their natural purity and beauty. Attendees explored high-value jewelry collections adorned with exquisite gemstones, including emeralds, rubies, and unique sapphires. These pieces were presented by brands like Etho Maria, Piero Milano, Carrie K., Caratell, Lishan Fine Jewelry, Oro d’Italia, and Novecentonovantanove, representing over 10 countries.
The exhibition proudly featured the iconic Swiss watchmaker Jacob & Co., celebrated for its collections designed for billionaires and celebrities. The brand’s timepieces, valued at millions of dollars, blended intricate movements, outstanding craftsmanship, and exquisite diamond and gemstone embellishments.
Salon Deluxe Vietnam also highlighted two outstanding Vietnamese jewelry brands, LEYEN and Kimjoux London, whose creations elevated Vietnam’s reputation on the global jewelry stage. These brands demonstrated the expertise of Vietnamese artisans in mastering haute joaillerie techniques, crafting extraordinary pieces that showcased the unparalleled beauty of diamonds and gemstones.
The 5th Salon Deluxe Vietnam also featured specialized knowledge-sharing Masterclass sessions spanning watches, diamonds, gemstones, residency consulting, luxury travel planning on high-performance motorcycles, and premium wine tasting. Renowned brands such as Alfredo de la Casa, BAI Capital, Harley Davidson, Breguet, Blancpain, and TAG Heuer curated these exclusive sessions, each limited to 20 participants and warmly received by distinguished guests.
BRANDS PARTICIPATING IN THE 5TH EDITION OF SALON DELUXE VIETNAM
Originating from Israel, Astteria is celebrated for its breathtakingly vibrant coloured diamonds. With a legacy in the diamond industry dating back to 1973, Astteria has become one of the world’s leading brands in luxury diamond jewellery. Its impressive collection ranges from uniquely coloured diamonds to pristine white diamonds and rare gemstones such as Colombian emeralds and Burmese rubies, showcasing unparalleled quality through exclusive designs.
Recognised as one of the Top 10 Jewellery Designers in Singapore for seven consecutive years, Caratell brings to life meticulously handcrafted pieces that celebrate the beauty of “perfect imperfections,” a homage to the evolving charm of women over time. This unique approach infuses soul into each design, making every piece a one-of-a-kind treasure. At Salon Deluxe Vietnam, Caratell unveils distinctive collections such as Clé, featuring 100 symbolic key necklaces integrated with EMC chips, and Zest, which embraces vibrant and diverse hues.
Crafting love stories through intricate designs, Carrie K. offers pieces perfect for engagements, weddings, or life's significant milestones. With timeless style, even the simplest designs are transformed into remarkable masterpieces, adding a touch of uniqueness to any occasion.
Paying tribute to the heritage of the past, Etho Maria infuses its designs with timeless elegance. Founded in 1992 by Greek designer and entrepreneur Takis Etho under the name Etho Lithos, the brand quickly gained admiration in the luxury jewellery world. Known for its exceptional craftsmanship, the brand has won numerous prestigious awards, including the 2023 Couture Design Award in the Diamond Jewellery category (over $40,000). Each year, Etho Maria captivates audiences with innovative collections that embody divine elegance and creativity.
Founded in 2013 by the sons of Bhavik Mehta, Infiniti Jewels is renowned for its stunning designs, commitment to excellence, and timeless artistry. Using ethically sourced diamonds from trusted suppliers, the brand has earned the trust of thousands of couples who have chosen it to commemorate their love through exquisite jewellery. The Mehta family oversees all operations to ensure ethical practices and sustainable sourcing while maintaining top-notch craftsmanship.
Established in New York by Jacob Arabo, Jacob & Co. is a premier brand in luxury watches and jewellery. Known for bold, spectacular designs, the brand has won acclaim for its million-dollar masterpieces cherished by celebrities and elites. Renowned for breaking traditional boundaries, Jacob & Co. incorporates unique features such as music boxes, tourbillon movements, intricate astronomical models, and dazzling diamond-encrusted sets.
A world-renowned brand specialising in golden South Sea pearls, Jewelmer showcases its radiant creations at the 5th edition of Salon Deluxe. Combining French artistry with Filipino craftsmanship, Jewelmer produces timeless jewellery masterpieces. Its collections celebrate life’s special moments, including Petits Cœurs, symbolising love with golden South Sea pearls, and Champagne, a collection of golden-hued jewellery perfect for festive occasions.
Founded by Trang Đỗ, a designer whose journey spans Hanoi to London, Kimjoux embodies a deep passion for heritage and artisanal jewellery. With over a decade of experience at prestigious brands like Cartier and Graff Diamonds, and certifications from GIA, Trang creates unique designs inspired by nature, culture, and tradition. Kimjoux’s pieces reflect a harmonious balance between raw beauty and refined sophistication, offering bespoke jewellery that tells individual stories.
LEYEN is the embodiment of the beauty of gemstones. Founded by Le Yen, the brand celebrates the journey of transforming Vietnamese gemstones into unique jewelry, reflecting the glorious moments of life. Starting from a deep passion for gemstones at the Hai Hoang Gia family store in the 90s, now developed into HAMANA Group, Le Yen has devoted all her heart to honoring the beauty and eternal value of gemstones. Since 2020, Le Yen and her family have invested in and operated Yen Bai Gemstone Market - the legendary origin of Ruby and Spinel. As Vice President of ASEAN AGJA and Vice President of VGJA, Le Yen has continuously contributed to raising the level of the Vietnamese gemstone industry.
Established in 2019 by Chen Lishan, Lishan Fine Jewelry delivers unique and artistic jewellery designs. With over 11 years of experience and a GIA gemologist certification, Chen leads her team in creating luxurious masterpieces crafted from 18K gold, titanium, and natural gemstones. The brand has gained global acclaim, thriving in markets such as Hong Kong, Dubai, and Bangkok.
Dedicated to celebrating Italian jewellery craftsmanship, Novecentonovantanove adheres to the “Made in Florence” standard. Its elegant, timeless designs elevate traditional jewellery, offering bespoke bracelets, rings, necklaces, earrings, and pendants adorned with diamonds.
Owned by the Mashiah & Oved family, pioneers in Israel’s diamond and gemstone industry, Novel Collection specialises in natural colour diamonds formed deep within the earth. Its exceptional inventory showcases rare hues like pink, blue, yellow, red, and purple, making these gemstones some of the most coveted treasures worldwide.
Founded in 2016 by Fabio Cascapera and Rosalind Lim, Oro D’Italia brings “100% Made in Italy” jewellery to Southeast Asia. With a legacy rooted in Fabio’s three generations of jewellery artisanship in Rome, the brand connects Italian artistry with global jewellery enthusiasts, offering timeless Italian masterpieces.
Established in 1953 in Monferrato, Italy, Piero Milano harmonises traditional craftsmanship with modern innovation in diamond jewellery. Its timeless creations, inspired by contemporary trends and societal changes, captivate jewellery lovers worldwide while maintaining its Italian heritage.
Founded by Vihari Sheth Poddar, Vihari Jewels reflects a deep passion for gemstones and traditional craftsmanship. The brand’s mission goes beyond selling jewellery, focusing on personalised investment pieces that embody individual style and heritage. Known for its extraordinary collections, Vihari Jewels boasts one of the largest Burmese ruby collections, the exclusive 110-carat Yellow Dragon diamond and the rare 107.4-carat emerald.
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An independent family-owned business, BAI Capital is renowned for major real estate projects in Florida, USA. Offering expert guidance on EB-5 immigration programmes and investment opportunities, the company has built a reputation for trust and success, achieving a 100% approval rate for clients.
A global symbol of freedom, adventure, and individuality, Harley-Davidson has led the motorcycle industry for over a century. Combining precision engineering with innovative design, its iconic models inspire riders worldwide. This year, Harley-Davidson debuts the Breakout® 117, equipped with the powerful Milwaukee-Eight™ 117 V-Twin engine, ensuring peak performance for road trips and challenges alike.