Unveiling ST25 By KOTO - A Fusion of Culinary Excellence and Community Impact

Sofitel Saigon Plaza and KOTO today announced the soft-opening of its new flag-bearing Vietnamese restaurant, ST25 by KOTO, an extraordinary venue dedicated to showcasing modern Vietnamese cuisine. The new outlet, set to open its doors on December 6th this year, declared its kitchens open at an unveiling press conference held in the hotel today. Located in the vibrant heart of Ho Chi Minh City on the second floor of Sofitel Saigon Plaza, ST25 by KOTO introduces a contemporary twist to Vietnamese cuisine, marking a pioneering leap in culinary innovation. Boasting a seating capacity of 140 guests, it aims to welcome 100 diners nightly.

The name "ST25 by KOTO" pays tribute to the renowned Vietnamese rice variety, ST25, which earned the prestigious title of "World's Best Rice" in 2019, representing the essence of Vietnamese culture. Beyond mere sustenance, rice assumes a role of profound significance in the fast-emerging Southeast Asian nation; embodying the tenacity, ingenuity, and unwavering ardor of Vietnam. 

This restaurant endeavors to be more than a dining experience; in the words of KOTO’s founder, social enterprise pioneer and luminary Jimmy Pham, it is: “A living testament to the power of knowledge-sharing, encapsulated in KOTO's mission: "Know One, Teach One."” Entirely staffed by KOTO Graduates, who have been trained in the art of Vietnamese hospitality, ST25 by KOTO not only offers exquisite Vietnamese cuisine but also contributes to the KOTO Foundation, empowering marginalized Vietnamese youth. These skilled professionals have received training in Vietnamese hospitality from some of the country's top culinary experts. Through ST25 by KOTO, KOTO not only provides its Graduates with a platform to showcase their skills on a global stage but also remains dedicated to community development.

“We are delighted to partner with Sofitel Saigon Plaza to launch ST25 by KOTO,” Jimmy Pham continued. "ST25 by KOTO represents the strength of collaboration and our vital commitment to community betterment. Up to 10% of each bill will be allocated to the KOTO fund. Through ST25 by KOTO, we're not only providing fresh prospects for our Graduates but also presenting the pinnacle of Vietnamese culinary artistry on the global stage. Moreover, as a co-founder of VietHarvest, ST25 also joins forces with the VietHarvest mission, amplifying its impact in reducing food waste and supporting vulnerable communities."

“ST25 by KOTO is a testament to our belief that every meal can be a force for good and that every dish can tell a story of tradition and innovation. With the introduction of ST25 by KOTO, we aim to celebrate Vietnamese culinary excellence, reinforce our deep commitment to the local community, and express our strong dedication to corporate social responsibility.” - shared Mr. Mario Mendis, General Manager of Sofitel Saigon Plaza.

Jimmy Pham remarked, "ST25 by KOTO rises above the conventional definition of a restaurant. Collaboratively curated by two culinary talents, Bao La and Heath Gordon, our menu promises an extraordinary dining experience." ST25's culinary offerings showcase a diverse range of contemporary Vietnamese dishes, all meticulously prepared with seasonal, locally sourced ingredients.

"At ST25, we're on a mission to elevate Vietnamese cuisine to new heights. It's an honor to work alongside Chef Heath Gordon and contribute to this culinary masterpiece. Our shared passion for authentic, unforgettable flavors drives us to create dishes that not only satisfy the palate but also leave a lasting impression on every guest," said Chef Bao La.

KOTO Foundation is a pioneering social enterprise in Vietnam, founded in 2000 by Jimmy Pham. It focuses on providing comprehensive hospitality training and job opportunities for disadvantaged Vietnamese youth, aiming to break the cycle of poverty. KOTO's holistic programs cover various aspects of hospitality, including cooking, customer service, and social skills like financial management and English communication. Graduates are highly sought after in the industry for their dedication and positive attitude. Many have successfully secured positions in prestigious hotels and restaurants in Vietnam and around the world, showcasing the profound impact of KOTO's transformative initiatives.