Our Publication

Overview

Epicure Vietnam is Vietnam’s first and leading magazine on The Culinary Arts. Published quarterly in the English language, it operates with an exclusive focus on gourmets and food lovers, pursuing their passion for fine foods, curated wines, exotic travel and privileged lifestyle choices.

Epicure Vietnam's mission is to present the most quintessential elements of the world's culinary cultures, and focuses on updating its readers and followers on the latest culinary trends, leading premium wine cellars, and the colourful world of fine cuisines and epicurean trends.

Epicure Vietnam presents ideas and recipes from star chefs in Vietnam, Asia, and the world around us. It features exclusive interviews, introduces new wines and food trends, and updates its followers on new restaurants, bars, hotels, and resorts. 

Epicure Vietnam works with talented experts, food industry insiders, and culinary bloggers and influencers, with their message underscored by attractive images in our print editions, and captivating videos on all our social media platforms.

Epicure Vietnam promises to awaken all your senses, and welcome food lovers and high-net- worth readers into the inside world of food, wines, and the evolving epicurean life of Vietnam. 

Editorial features

Epicure Vietnam's editorial features are presented in an elegant and knowledgable style, introducing restaurants with their ambience, signature dishes, owners and chefs, and secret recipes. 

Epicure Vietnam's focus is on presenting unique and famous restaurants, bars, hotels, and resorts in Vietnam and around the world. Further emphasis is on chef profiles, leading winemakers, and culinary trends. 

Epicure Vietnam provides updates on popular restaurants in the region, and informs on new ingredients, wines trends, table etiquette, cocktail recipes, and suggests gourmet destinations for travelling gourmets.

Publication contents

Our content is divided into dedicated sections to make it easier for readers to choose the right categories for their interest.

Epicure news: Providing the latest insider information about new restaurants, bars, hotels in Vietnam and the region, along with their promotion programs.

Gourmet insider: Featuring details of the latest upcoming and newly launched restaurants, their signature dishes, the restaurant’s ambience.

Gourmet knowledge: Providing in-depth knowledge on gourmet foods, table etiquette, wine pairings, new ingredients, and culinary trends. 

Hip cuisine: Introducing restaurant equipment and home appliances, and other appliances used in a professional kitchen environment.

Chef masterclass: Interviews with star chefs, highlighting exclusive recipes, in Vietnam and internationally.

Raising the bar: Introducing famous bars, sky-lounges, and pubs in Vietnam and around the Asia-Pacific region.

Wine cellars: Introducing articles, comments, and interviews with famous winemakers, wine brands available in Vietnam and around the world. Introducing wine brands from famous sommeliers by theme, festive season and pairings with foods.

Gourmet traveller: Introducing destinations of luxury hotels and resorts with signature restaurants in Vietnam.

Epicure on tour: Introducing carefully selected international restaurants and bars to Vietnamese high-net-worth travellers interested in finding exclusive destinations. 

Our team

The Founder of Oriental Media, Jade Huynh spent the better part of a decade studying and working in the international fashion and luxury industry.

The Founder of Oriental Media, Jade Huynh spent the better part of a decade studying and working in the international fashion and luxury industry. Prior to returning to Vietnam and launching Oriental Media Vietnam in 2002, with her cosmopolitan background (Chinese-Vietnamese heritage, and years of traveling the world) and a keen eye for style and design, Jade was uniquely qualified to launch a company like Oriental Media in Vietnam. Her past experience working with multi-national companies based in Paris, London, Geneva, Singapore and Hong Kong prepard her well for the challenges of Vietnam’s often colourful business environment. With its ever-expanding list of publications and digital media, and a fast-growing events division, Jade is guiding Oriental Media into Vietnam’s bright future - with style

Readership & Distribution

Leading quarterly magazine of Vietnam's gourmet culinary arts. Launched in December 2019 in the English language, and circulated throughout Vietnam.

For the love of gourmet food, fine wine, exotic travels and privileged lifestyle choices, Epicure is Vietnam’s first and leading guidebook sharing the best international and local tips for the culinary arts and more. With clear and dedicated sections sharing specially curated culinary content, travel tips and lifestyle news, readers can easily find the information that best suits their needs and interests. Epicure Vietnam presents topics ranging from; Epicure News, a section dedicated to new restaurants, bars and hotels in Vietnam to Raising the Bar, a column sharing famous bars, sky-lounges and pubs as well as Gourmet Traveller, a series introducing luxury hotels and resorts in various destinations in Vietnam and Asia, among other insightful topics. Beautifully published in an editorial layout and modern design, Epicure Vietnam is Vietnam’s first original international publication with a clear focus on food, wine, travel and the elegant lifestyle of fellow food lovers.

Target reader

Epicure Vietnam targets high-net-worth Vietnamese, as well as expatriates who are passionate about food and wines, and searching for destination to express their affluent bespoke lifestyles. 

Epicure Vietnam addresses readers with a love of discovering the sophistication of gourmet  dishes, and who enjoy travelling, delicious meals, fine wines, and learning about the roots and insider stories of their origins.

Epicure Vietnam also addresses expert insiders of the culinary world, star and upcoming chefs, entrepreneurs and passionate owners of restaurants, and food & beverage managers. 

Epicure Vietnam involves culinary advisors and consultants, food commentators, bloggers, and influencers in Vietnam and around the world.

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