In a world that often feels divided, TWG Tea beckons us to slow down, savor the moment, and appreciate the intricate flavors and stories that each cup unfolds. Through the artistry, passion, and dedication behind TWG Tea, we are reminded that the warmth of a shared beverage can transcend borders, creating a sense of belonging and enchantment in every sip.
Founded in 2008 by Taha Bouqdib, Maranda Barnes, and Rith Aum-Stievenard, TWG Tea has grown to boast the largest tea collection in the world, with over 800 single-estate fine harvests and exclusive blends. The Vancouver location is particularly special, debuting as TWG's flagship in North America and showcasing an impressive menu of 477 original blends, including names like Geisha Blossom and Moroccan Mint. This salon not only marks a significant milestone for the brand but also invites tea lovers on a sensory journey around the globe.
A Passionate Pursuit
Central to the ethos of TWG Tea is Bouqdib’s quest for the world's finest teas. He views selecting the best tea as a personal mission—one that requires deep connections with the communities behind the leaves. Bouqdib’s passion stems from his unconventional journey into the tea industry, which started in his childhood near the Chinese Embassy in Morocco. It was there that he first encountered tea, although he initially struggled to appreciate its complexities compared to the sweet, sugar-laden Moroccan tea he was accustomed to.
It wasn't until a life-changing encounter with a tea merchant in Paris that his perspective shifted. This pivotal moment unveiled the true beauty and richness of tea, igniting a lifelong passion that led him across the great tea plantations of China, India, and Japan. Bouqdib's dedication to understanding and sharing the subtleties of tea has since been undeterred, as he continually seeks to educate himself and others about this enchanting beverage.
His journey has been marked by moments of revelation, such as discovering an exquisite white tea from Sri Lanka that challenged his preconceived notions. “You have to realize that the best white tea is traditionally always from China. I hadn’t even considered white tea could come from Sri Lanka,” he recounts with a twinkle in his eye. Moments like these only deepen his conviction that tea can be a bridge between cultures, allowing people to share stories and experiences across continents.
The Future of Tea Culture
TWG Tea opened its doors in the midst of a global economic downturn, which may seem counterintuitive but ultimately proved fortuitous. The salons thrived, attracting locals who sought solace and community in a cup of tea during turbulent times. Bouqdib believes Vancouver, with its rich cultural tapestry, was the ideal city for TWG’s North American debut, as its residents already appreciate the cultural significance of artisanal beverages.
His vision for TWG extends beyond just selling tea—he wishes to cultivate a community experience where people can take a moment each day to connect with the world through this sentimental beverage. “You can smell the world in tea,” he emphasizes. “They may be countries and cities you will never visit, but you can share stories of those places over a cup of tea anywhere.”
As he takes a moment to savor a cup of Nuwara Eliya, a golden amber tea from Sri Lanka, Bouqdib’s eyes light up with delight. It’s clear that for him, tea is more than just a drink; it’s a vessel for connection, a moment of magic in an otherwise ordinary day. His dream is to spread this passion to new generations, transforming the simple act of sharing a cup into an opportunity for discovery and unity.
A Welcoming Wonderland
Stepping into the TWG Tea salon in Vancouver, British Columbia, is like entering a dream inspired by the tales of the Arabian Nights. The setting is nothing short of magical, filled with exotic flavors, tantalizing aromas, and vibrant colors. Sparkling bejeweled columns and delicately lit lamps create an atmosphere of pure elegance, while artisan tea tins adorned with designs from TWG’s Singapore roots showcase iconic global landmarks—from Hindu temples to the Eiffel Tower.
At the heart of this enchanting salon is a collection of tea accessories that could easily be mistaken for art pieces themselves. Imagine gold and white porcelain teapots embodying the fluidity of Art Nouveau, alongside ornate copper samovars that seem destined for a royal banquet. Each item evokes a sense of artistry and history, elevating the simple act of brewing tea into an experience worthy of celebration.