More than a trade gathering, Premium Beverage Experience Vietnam 2026 is a celebration of craftsmanship, conviviality and culture. Bringing together Italy’s most distinguished producers and Southeast Asia’s tastemakers, the inaugural edition offers an elegant setting where exceptional wines, spirits and gastronomy become a shared language of friendship and discovery.
This June, Ho Chi Minh City becomes the stage for a new expression of luxury hospitality. Taking place at The ADORA Center on 25 and 26 June, Premium Beverage Experience Vietnam 2026 invites producers, sommeliers, buyers and connoisseurs into a world where commerce gives way to conversation, and where meaningful encounters unfold over a glass thoughtfully poured.
Created by United Experience, a joint venture between Fiere Italiane SEA and BolognaFiere Group, the inaugural event brings together more than 75 producers across 40 private lounges. Here, the pace is intentionally unhurried. Discovery happens not amidst crowded aisles, but through intimate tastings, curated encounters and moments of genuine exchange.
Italian excellence lies at the heart of the experience. From the celebrated houses represented by Italia del Vino Consorzio, including Ferrari, Marchesi di Barolo, Zonin and Santa Margherita, to the producers showcased by the Italian Trade Agency, each bottle tells a story of terroir, heritage and generations of craftsmanship. Alongside esteemed local partners including Red Apron, WINECELLAR.vn, Vinoteka and Ideal Wine, the event creates a dialogue between Italy and one of Asia’s most dynamic culinary destinations.
Beyond the business agenda, Premium Beverage Experience Vietnam celebrates the rituals that have long elevated food and drink into an art of living. Masterclasses and guided tastings are complemented by the Italian Taste Experience, where the aroma of freshly made pasta, hand-sliced Prosciutto di Parma and artisanal cheeses evoke the timeless pleasures of the Italian table.
Conversations continue long after the glasses have been emptied, forging friendships as enduring as the vintages themselves.
In partnership with Premium Beverage Experience Vietnam 2026, Oriental Media Vietnam is pleased to host and accompany a select circle of VIP guests, trade buyers and hospitality leaders through this inaugural edition. Through privileged access and bespoke introductions, guests are invited to discover the finest expressions of Italian beverage culture while cultivating meaningful relationships within the industry.
Those seeking to be among the first to experience this new chapter are invited to contact Oriental Media Vietnam to secure their exclusive access. For in the world of fine taste, some journeys begin not with a destination, but with a first pour. To reserve your exclusive invitation and curated tasting journey, contact us today:
partnership@oriental-media.com